Trico fyller 100 år och firar bl.a. med stor annonsering på Times Square i New York. Så här beskriver man kampanjen:
TRICO® Hits Times Square
Urging people to “Celebrate without impaired vision.”
To help drive home the significance of proactive wiper blade maintenance, TRICO is taking this safety message to the Big Apple the entire month of December.An eye-catching series of digital billboards in Times Square will reach more than a million holiday revelers. The message will reinforce the importance of being ready for harsh winter weather, while emphasizing the security drivers feel when relying on TRICO wiper blades.
A Century of Seeing You Through
The Times Square presence also previews TRICO’s broader 100th anniversary campaign coming in 2017, which offers the opportunity to reaffirm our proven leadership in wiper blade innovation, quality and performance. The world has drastically changed since TRICO was born in 1917. Our commitment to customers has not.